I thought the time may be right to have a rant about social media and possibly make a few enemies with social media companies.
We say it as it is here at Curlytowers ™ . We aren’t going to take any of your money for something we don’t think is going to work. We won’t recommend anything we don’t think is right for you just because we can get some money out of you.
Just this last week I talked two potential clients out a social media campaign.
Why? Because they couldn’t commit the time or budget to it.
It’s the hot button, the toasty crumpet, the tasty shoe of the moment…social media. “Get yourself on twitter, get yourself on facebook, myspace, youtube, beboo, whichhat and bigtank* and get business” They shout (Im not sure who they are, but they are out there).
I’m afraid it not quite that easy. Signing up for an account and creating a profile will do nothing (it could have a tiny tiny bit of SEO power)
Even worse would be signing up for an account and then starting to prattle on about your services and offers…nobody cares…nobody is taking any notice and you are going to damage your brand.
“So how should I do this Social Media Mr. smarty pants**”
Well its quite easy, but takes a large chunk of time. You need to get involved in the community. You need to talk to people, ask questions, answer questions…talk about things completely nothing to do with your new fantastic offer or service. Be a nice person, be respected. Build up a reputation.
Then and only then can you start to introduce your business and services.
If you can afford the time to devote to social media it is a wonderful way to bring in visitors and business. Used in a spammy way will be a waste of time and scare people away
*some of these may not exist
** my pants are not smart today