SEO (Search Engine Optimisation) is the process of optimising your site to rank in the search engines for your chosen keywords (and preferably on that first page). SEO can be broadly broken down into two areas: Onsite factors and Offsite Factors.
Onsite Factors |
Offsite Factors |
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| Your content must be original. It must be relevant and structured in the correct way. Your file structure, navigation and even the freshness of your content is all taken into account. | This is the trickiest part of SEO. Your site needs to be well regarded in the community for the search engines to consider it worthwhile. How many people link to your site? What types of site link to your site? And are these links growing or shrinking? | |
Myths |
Patience |
Competition |
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| There are so many myths regarding SEO, so many companies setting up and promising first page results, so many spam emails offering unbelievable results for just $49/month. Everybody offers different advice, a new special technique or a “special relationship” with Google™ |
Nobody can guarantee anything. Nobody has a special relationship with Google™. SEO can be hard work requiring a lot of time, patience and commitment. Previously all that was required was to stuff your keywords into your Meta tags – this just doesn’t work anymore. |
Your search engine listing all depends on your site and competition.If you are the only website selling “little red boxes that you can put stamps in”, ranking you at number one will be rather easy.
If you wish to rank for credit cards, you are in for a much harder time! |
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So why should you choose Curlykale for your SEO? |
SEO Training |
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We have been doing this a while, and I’ll be honest with you…we are a little obsessed…the first thing we do when we wake up is to perform a few searches to see how we are doing! (then coffee)
We’ve seen the changes in the algorithms; we know what works and what doesn’t. At Curlykale we have a dedicated team member who lives and breathes SEO to give you that support.We have never failed to get any of our clients into their desired positions All of our SEO work is performed in an extremely safe ‘white hat’ manner. We never spam, we never buy links or treat your business name in an unprofessional or unethical way. |
If you have the time to devote to an SEO campaign, it can very easily be done yourself or by your staff.Why not book a quick training session with us?
We can run through the basics in an hour, and you too will become obsessed watching your website work its way up the listings! |
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SEO FAQ
So what is SEO?
Tell me more about on site SEO
Tell me more about off site SEO
How much money, and how long does it take?
Am I guaranteed a number 1 spot?
What am I paying for?
What about all this social media
Can I do all this myself?
Email Marketing |
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PPC |
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Social Media |
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| Email Marketing is a great low cost and quick way to get your message or offers in front of your customers | PPC (or pay per click) is a quick method of getting your site to the top of the search engines. | Social media is a fast, interactive and low cost way of keeping in touch with your customers | ||
| Find out more | Find out more | Find out more |
